Hi, I'm Griffin, a

Product Designer

I transform complex challenges into innovative solutions that empower users and drive business growth.
Let’s strengthen your company’s vision of success together!
More about me

Small Market Plan Onboarding

Ground-up solution for advisor-led retirement plan sales to small business employers
B2B
SaaS
Fintech
UXUI Design
Research
Responsive Web
0-1

Plan Onboarding & Management

Ground-up solution for mid-large market retirement preferred offer, plan sales, and implementation management
B2B
SaaS
Fintech
UXUI Design
Research
Responsive Web
0-1

Retirement Income Planner

Managed account enrollment and monitoring experience enhancements, including retirement income planning
B2B
B2C
SaaS
Fintech
UXUI Design
Research
Responsive Web

Scheduling & Payment

Customer journey for purchasing and scheduling the installation of an at home EV charger
B2C
E-Commerce
UXUI Design
Research
Responsive Web
0-1

About me

Currently based in the San Francisco Bay Area, I'm passionate about simplifying complex problems through thoughtful, user-centered design.

My background in architecture gave me a strong foundation in problem-solving, project management, and balancing creativity with functionality—skills I now apply to designing digital products that are intuitive and deliver real business impact.

At Smart USA Co., I led end-to-end UX/UI for B2B and B2C fintech SaaS platforms, streamlining retirement management for small-mid-large businesses. Collaborating with cross-functional teams, I helped secure major partnerships and improve development efficiency.

My earlier experience in architecture taught me to coordinate large-scale complex projects and bring client visions to life through 3D modeling and visualization tools.

I pride myself on being a strong team player who listens, adapts, and mentors others. Whether working on design systems, collaborating in Agile environments, or refining user flows, my focus is always on delivering seamless user experiences.

However, my real strength lies in bridging the gap between design, development, and strategy.

When not immersed in design challenges, you'll find me exploring the outdoors or diving into new learning opportunities, both personally and professionally.

If you're looking for someone who can balance vision with execution while contributing positively to a team, I’d love to connect!